With more than 1.76 billion smartphone users, email had to evolve to adapt to all the devices out there. The multiplication of email apps and email clients these past few years lead to an increasing popularity of email on mobile devices making it the most popular activity on mobile.
Read our latest infographic to learn everything there is to know about mobile email.
TRANSCRIPT: MOBILE USAGE
People who own and use a smartphone
- 2013: 1.4 billion
- 2014: 1.76 billion
- 2015: 2.04 billion
People spend one fifth of their day using their smartphone (checking 110 times/day on average)
Email is the most popular activity on mobile:
- 78% Email
- 73% Browsing
- 70% Facebook
- 64% Maps
- 60% Games
Mobile is the most used device to read email in the U.S., Australia and in the U.K.
- U.S. 27% webmail / 48% mobile / 25% desktop
- Australia 18% webmail / 47% mobile / 35% desktop
- U.K. 17% webmail / 62% mobile / 21% desktop
- Brazil 48% webmail / 33% mobile / 19% desktop
61% of consumers read at least some of their email on mobile
30% read it exclusively on mobile
Mobile display is not to be underestimated in the email industry. However, with the apparition and the multiplication of wearables such as smart watches, new trends and behaviours might emerge.