Every year, telcos spend millions on creating, recreating, promoting and/or protecting their brand. (BT, STC and COX are just a few recent examples.) This rigorous focus on branding is understandable, given that a telco’s brand is one of their most significant assets. Brand recognition, brand sentiment and brand loyalty can equally fuel or put fire to the longevity of their business. So, it’s this criticality that explains why most telcos choose to white label their customer email platform, rather than surrendering their customers to Yahoo Mail, Gmail or M365.
What is white label email?
White label email (or ‘branded email’) is an email solution that enables a telco to apply their own branding (e.g. name, logo, colour-scheme, and more) on their email platform*. In this way, a telco is able to further consolidate customer mindshare and engagement with their own brand, rather than use email to prop up the flag for Yahoo, Google or Microsoft.
*Many telcos host and manage an email service for their customers, and customers either pay for that email service directly, or pay indirectly via a packaged phone/internet/email package.
White label email example [Video]
This best way to visualise how a telco can white label their email (or more accurately, their webmail), is to watch this one minute video, which shows not only an example of our atmail branding, but also examples of three fictitious telco brands (Salsa, TigerTel, and Zeus).
If you’re interested in seeing a full demonstration of email white labelling by some of our real-life telco customers, we invite you to get in touch here.
White label email FAQ
To finish our quick overview of white label email, here are some frequently asked questions by our telco customers and prospects:
Q: Do all email providers offer the ability for telcos to white label their customer platform?
A: No, it’s important to check this capability early on in your email vendor discussions, as well as ask for examples of what their product can do.
Q: If an email solution offers white labelling, can a telco do it themselves, or must it be done at the outset by their email vendor?
A: Whilst we sometimes come across telco prospects who have told us that they were previously dependent on their email vendor to do their white labelling, these days, most reputable, telco grade, email providers should offer a solution that enables a telco to brand their platform themselves.
Q: Do all white label email solutions allow for the use case of a telco’s SMB customer applying their own SMB branding?
A: No. Some solutions only allow for top level branding by the telco host. This can be a deal-breaker for SMBs who require their own branding, so if telcos want to retain the business of their SMBs, it’s important to empower their ability to self-brand.
Q: Which parts of webmail can be white labelled?
A: Typically, a telco can brand their webmail login page, email interface, welcome emails, browser alerts, and maybe more.
White label email examples [Screenshots]
Want to learn more?
To find our more and/or request a full white labelling demonstration, we invite you to enquire here.
atmail is an email solutions company with more than 20 years of global, white label, email expertise. You can trust us to deliver an email platform that is secure, stable and scalable. We power more than 170 million mailboxes worldwide and offer modern, white-labelled, cloud hosted email with your choice of US or (GDPR compliant) EU data centres. We also offer on-premises webmail and/or mail server options. Contact us anytime, here.